"Surf City" Nickname Controversy
After Huntington Beach, California, trademarked the "Surf City USA" name, Santa Cruz politicians tried to stop the mark from being registered by the U.S. Patent and Trademark Office because of a 10-year-old controversy over Santa Cruz's nickname "Surf City." Huntington Beach has obtained a total of seven registrations for the "Surf City USA" trademark. None of these registrations of the trademark are on the principal register, but on the secondary register, which means that Huntington Beach has no exclusive right to assert ownership over the "Surf City USA" trademark. Two Santa Cruz surf shops, Shoreline Surf Shop and Noland's on the Wharf, sued the city of Huntington Beach in order to protect the public use of the term "Surf City." The parties reached a confidential settlement in January 2008, in which neither side admitted liability and all claims and counterclaims were dismissed. The Santa Cruz surf shops continue to print t-shirts, and the Visitor's Bureau retains the right to use the trademark. In 2009 Steve Marble, of Los Angeles Times' L.A. Now news blog, wrote an article The real Surf City? It's Santa Cruz, says magazine saying: "But Surfer magazine proclaims Santa Cruz to be 'The Real Surf City, USA,' after it considered the surf, food and vibe of the nations' best known surf towns." Steve Marble quotes Surfer: "Huntington Beach may have won the right to the name ‘Surf City, USA’ in the California courts, but any surfer who’s ever paddled out at Steamer Lane knows the judge got it wrong.”
Read more about this topic: Villa Branciforte
Famous quotes containing the words surf, city, nickname and/or controversy:
“There was so much of the Indian accent resounding through his English, so much of the “bow-arrow tang” as my neighbor calls it.... It was a wild and refreshing sound, like that of the wind among the pines, or the booming of the surf on the shore.”
—Henry David Thoreau (1817–1862)
“Living in cities is an art, and we need the vocabulary of art, of style, to describe the peculiar relationship between man and material that exists in the continual creative play of urban living. The city as we imagine it, then, soft city of illusion, myth, aspiration, and nightmare, is as real, maybe more real, than the hard city one can locate on maps in statistics, in monographs on urban sociology and demography and architecture.”
—Jonathan Raban (b. 1942)
“A nickname is the heaviest stone that the devil can throw at a man. It is a bugbear to the imagination, and, though we do not believe in it, it still haunts our apprehensions.”
—William Hazlitt (1778–1830)
“And therefore, as when there is a controversy in an account, the parties must by their own accord, set up for right Reason, the Reason of some Arbitrator, or Judge, to whose sentence, they will both stand, or their controversy must either come to blows, or be undecided, for want of a right Reason constituted by Nature; so is it also in all debates of what kind soever.”
—Thomas Hobbes (1579–1688)