Viktor Yushchenko - Presidential Election of 2004

Presidential Election of 2004

In 2004, as President Kuchma's term came to an end, Yushchenko announced his candidacy for president as an independent. His major rival was Prime Minister Viktor Yanukovych. Since his term as prime minister, Yushchenko had slightly modernized his political platform, adding social partnership and other liberal slogans to older ideas of European integration, including Ukraine's joining NATO and fighting corruption. Supporters of Yushchenko were organized in the "Syla Narodu" ("Power to the People") electoral coalition, which he and his political allies led, with the Our Ukraine coalition as the main constituent force.

Yushchenko built his campaign on face-to-face communication with voters, since the government prevented most major TV channels from providing equal coverage to candidates. Meanwhile, his rival, Yanukovych, frequently appeared in the news and even accused Yushchenko, whose father was a Red Army soldier imprisoned at Auschwitz, of being "a Nazi," even though Yushchenko actively reached out to the Jewish community in Ukraine and his mother is said to have risked her life by hiding three Jewish girls for one and a half years during the Second World War.