Videotape Format War - Competing Technologies

Competing Technologies

According to James Lardner's 1987 book Fast Forward: Hollywood, the Japanese, and the VCR Wars, Sony had met with Matsushita executives sometime in late 1974/early 1975 to discuss the forthcoming home video market. Both had previously cooperated in the development and marketing of the U-Matic video cassette format. Sony brought along a Betamax prototype for Matsushita's engineers to evaluate. Sony at the time was unaware of JVC's work. At a later meeting, Matsushita, with JVC management in attendance, showed Sony a VHS prototype, and advised them it was not too late to embrace VHS "for the good of the industry" but Sony management felt they were too close to production to compromise.

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