Business Model
Companies using the video magazine as marketing material pay for its development and distribution. The video magazine is free to online viewers. Sponsors may also pay for the video magazine. The sponsor(s) have their name, brand, or product(s) featured in the video (see product placement) depending on the storyline. Sponsoring companies donate or pay full fees for a video magazine because they support the company or cause profiled in the video or desire ability to associate their brand or product with the message. Websites devoted to hosting videos in a categorized "magazine" format make money through advertising space in videos or on their website in areas that surround the videos.
Read more about this topic: Video Magazine
Famous quotes containing the words business and/or model:
“Knighterrantry is a most chuckleheaded trade, and it is tedious hard work, too, but I begin to see that there is money in it, after all, if you have luck. Not that I would ever engage in it, as a business, for I wouldn’t. No sound and legitimate business can be established on a basis of speculation. A successful whirl in the knighterrantry line—now what is it when you blow away the nonsense and come down to the cold facts? It’s just a corner in pork, that’s all.”
—Mark Twain [Samuel Langhorne Clemens] (1835–1910)
“The striking point about our model family is not simply the compete-compete, consume-consume style of life it urges us to follow.... The striking point, in the face of all the propaganda, is how few Americans actually live this way.”
—Louise Kapp Howe (b. 1934)