Business Model
Companies using the video magazine as marketing material pay for its development and distribution. The video magazine is free to online viewers. Sponsors may also pay for the video magazine. The sponsor(s) have their name, brand, or product(s) featured in the video (see product placement) depending on the storyline. Sponsoring companies donate or pay full fees for a video magazine because they support the company or cause profiled in the video or desire ability to associate their brand or product with the message. Websites devoted to hosting videos in a categorized "magazine" format make money through advertising space in videos or on their website in areas that surround the videos.
Read more about this topic: Video Magazine
Famous quotes containing the words business and/or model:
“The point is that nationalism, even in its latest madhouse frenzies under Mussolini and Hitler, is still, like advertising, an arm of big business. Nations as we know them today, were the invention of business and it is natural that business should still consider itself slightly above patriotism and that the strongest international should still be the international of profits.”
—John Dos Passos (1896–1970)
“It has to be acknowledged that in capitalist society, with its herds of hippies, originality has become a sort of fringe benefit, a mere convention, accepted obsolescence, the Beatnik model being turned in for the Hippie model, as though strangely obedient to capitalist laws of marketing.”
—Mary McCarthy (1912–1989)