Business Model
Companies using the video magazine as marketing material pay for its development and distribution. The video magazine is free to online viewers. Sponsors may also pay for the video magazine. The sponsor(s) have their name, brand, or product(s) featured in the video (see product placement) depending on the storyline. Sponsoring companies donate or pay full fees for a video magazine because they support the company or cause profiled in the video or desire ability to associate their brand or product with the message. Websites devoted to hosting videos in a categorized "magazine" format make money through advertising space in videos or on their website in areas that surround the videos.
Read more about this topic: Video Magazine
Famous quotes containing the words business and/or model:
“This whole business of Trade gives me to pause and think, as it constitutes false relations between men; inasmuch as I am prone to count myself relieved of any responsibility to behave well and nobly to that person who I pay with money, whereas if I had not that commodity, I should be put on my good behavior in all companies, and man would be a benefactor to man, as being himself his only certificate that he had a right to those aids and services which each asked of the other.”
—Ralph Waldo Emerson (1803–1882)
“For an artist to marry his model is as fatal as for a gourmet to marry his cook: the one gets no sittings, and the other gets no dinners.”
—Oscar Wilde (1854–1900)