Business Model
Companies using the video magazine as marketing material pay for its development and distribution. The video magazine is free to online viewers. Sponsors may also pay for the video magazine. The sponsor(s) have their name, brand, or product(s) featured in the video (see product placement) depending on the storyline. Sponsoring companies donate or pay full fees for a video magazine because they support the company or cause profiled in the video or desire ability to associate their brand or product with the message. Websites devoted to hosting videos in a categorized "magazine" format make money through advertising space in videos or on their website in areas that surround the videos.
Read more about this topic: Video Magazine
Famous quotes containing the words business and/or model:
“As for your friend, my prospective reader, I hope he ignores Fort Sumter, and “Old Abe,” and all that; for that is just the most fatal, and, indeed, the only fatal weapon you can direct against evil ever; for, as long as you know of it, you are particeps criminis. What business have you, if you are an “angel of light,” to be pondering over the deeds of darkness, reading the New York Herald, and the like.”
—Henry David Thoreau (1817–1862)
“If the man who paints only the tree, or flower, or other surface he sees before him were an artist, the king of artists would be the photographer. It is for the artist to do something beyond this: in portrait painting to put on canvas something more than the face the model wears for that one day; to paint the man, in short, as well as his features.”
—James Mcneill Whistler (1834–1903)