Marketing
In 1993, the Get it first time, or get it free was launched. Video Ezy re-launched their guarantee under the "Movie Guarantee" umbrella in April 2007. This includes Rental Guarantee, Price Guarantee and an Ex-Rental Guarantee.
Video Ezy utilises rent-only releases with the "Rent It - The Only Way To Get It" campaign. Another advertising campaign used by Video Ezy is "Upsize Your Entertainment" - when a consumer rents a specific title they have the opportunity to upsize by buying a specified similar title for only $4.95 - in April 2007, Video Ezy had Charlotte's Web as the rental title & Paulie as the upsize title.
Slogans include:
- "In the Mood"
- "Ezy does it"
- "The choice is Ezy"
- "Get it first time, or get it free" - Defunct, being re-released in April 2007.
- "We have so many copies of our Rental Guarantee title, we guarantee you'll rent it now, or rent it free" - Video Ezy Rental Guarantee as of April 2007.
- "Love Movies" - Used since 2009.
- "More to Love" - Current slogan expanded from "Love Movies" to be more inclusive of other products in store
- "*We heart movies" - Current New Zealand slogan since November 2009.
- "Rent it. Buy it." - Current Singapore slogan.
In 2000 Video Ezy launched its Fight Back campaign, using slogans such as "Sick of low interest rates? - bank on cheap entertainment with Video Ezy.
Due to the franchise nature of Video Ezy stores, each store runs their own promotions and set their own pricing.
Read more about this topic: Video Ezy