Marketing Contest
In 2010 Victory marketing manager Josh Kurcinka announced a contest in which ten people won a lease on one of the two new Victory touring bikes: Cross Country or Cross Roads. The entrants had submitted a 90-second video explaining why they deserved a lease on a new bike and what they had planned for the summer. Contestants were asked to outline four different and doable road trips. Victory judged the entries based on plausibility of trips, content and originality. Submissions were taken online and at Industry Trade Shows like the New York International Motorcycle Show. Beginning in May 2010, winning riders began taking a series of road trips each month through August 2010 from two to five days each. Riders documented their experiences through blogs, videos and photos sharing both their reviews of the bikes and the sites they visit along the way.
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Famous quotes containing the word contest:
“Weapons are an important factor in war, but not the decisive factor; it is people, not things, that are decisive. The contest of strength is not only a contest of military and economic power, but also a contest of human power and morale. Military and economic power is necessarily wielded by people.”
—Mao Zedong (1893–1976)