Career
Vic joined the army when the Second World War broke out, and at one time worked as 'propagandist' (as Public Relations was then called) for the South African army. During the war, he was involved in founding the Springbok Legion, a politically liberal organisation for soldiers and veterans. Its programme undertook to secure a fair deal for soldiers, ex-servicemen and their dependants, to preserve unity between the races, and to defend democratic ideals, and it became an influential anti-apartheid group during the 1940s.
After the war he worked as 'propagandist' for the United Party. He also worked at one time as cartoonist for The Guardian.
He worked at Lindsay Smithers (now FCB), and rose to creative director of what was to become one of South Africa's largest advertising agencies.
Read more about this topic: Victor J. Clapham
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