Vic and Sade

Vic and Sade was an American radio program created and written by Paul Rhymer. It was regularly broadcast on radio from 1932 to 1944, then intermittently until 1946, and was briefly adapted to television in 1949 and again in 1957.

During its 14-year run on radio, Vic and Sade became one of the most popular series of its kind, earning critical and popular success: according to Time, Vic and Sade had 7,000,000 devoted listeners in 1943. For the majority of its span on the air, Vic and Sade was heard in 15-minute episodes without a continuing storyline. The central characters, known as "radio's home folks," were accountant Victor Rodney Gook, his wife Sade (Bernardine Flynn) and their adopted son Rush (Bill Idelson). The three lived on Virginia Avenue in "the small house halfway up in the next block." The program was presented with a low-key ease and naturalness, and Rhymer's humorous dialogue was delivered with a subtleness that made even the most outrageous events seem commonplace and normal.