Vic and Bob - Advertising

Advertising

Reeves and Mortimer capitalised on their fame in the 1990s and 2000s by appearing in a variety of television advertisements. The earliest to feature the pair was for Cadbury's Boost chocolate bar in the early 1990s.

• Beginning in 1998, the pair voiced adverts for Churchill Insurance. Mortimer providing the voice of the adverts' signature nodding dog, Churchill, and Reeves as the consumer, prompting the dog extol the virtues of insurance deals offered by the company.

Reeves' contract with Churchill was terminated in March 2005 after he was arrested for a drink-driving offence in which he drove his vintage Jaguar into a stationary vehicle in Boughton Malherbe, near Maidstone before careering into a bank and hitting a fence. For this offence he was disqualified from driving for thirty-six months as of 21 April 2005 and ordered to do 100 hours community service . Reeves' voice-over for the adverts may have been replaced by another voice artist - albeit in the same style - prior to the incident. Mortimer continued to provide the voice for the Churchill dog until at least 2009.

• The final advert in the Renault Clio's Papa & Nicole series featured Nicole (played by Estelle Skornik) jilting her groom (Reeves) at the altar for Bob (Mortimer) and the pair eloping in a Clio, spoofing a scene from the 1967 film The Graduate.

• Reeves and Mortimer appeared in a British TV Licence advert shown on BBC channels in the early 1990s. The advert spoofed the BBC trailers of the time, which informed viewers of upcoming programmes due for broadcast. The Reeves and Mortimer advert replaced these real programmes with their own inventions, including crime-drama "Detective in a Wheelbarrow", a comedy called "Three Blokes in a Bath", coverage of "Olympic Anvil Throwing" and coverage of "International Pan Fighting".

• In 2009, they voiced an advertisement for Birds Eye Salmon Fish Fingers.