MTV Networks Rating Issues
In Fall, 2012 media analysts began to report that ratings amongst some of MTV Networks leading brands in the U.S. including MTV, Comedy Central and Nickelodeon are experiencing falls in viewership unlike other US broadcasters.
It has been reported that MTV Networks portfolio of channels fourteen of the 16 channels in the MTV and Nickelodeon families had viewership declines in September, according to Sanford C. Bernstein analyst Todd Jeunger, citing Nielsen data. MTV, Comedy Central and Nickelodeon are of most concern to investors. The three account for roughly 50% of Viacom's operating profit, estimates David Bank of RBC Capital Markets.
Read more about this topic: Viacom Media Networks
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