Products
Vhi Healthcare offers a number of health insurance products, including its five hospital plans (Plans A to E). It has also recently expanded into dental and travel insurance. Vhi Healthcare claims to have 1.55 million members which represents 40% of the population or 80% of the private health insurance market while the Health Insurance Authority's 2003 report into the health insurance market in Ireland states that Vhi had 70 percent of the market. Until 14 December 2006, its main rival in the market was BUPA Ireland but since BUPA's withdrawal, Irish based Quinn Healthcare and Aviva (formerly Hiberian) have emerged as Vhi's main competition. The current Vhi Healthcare business model is based on directly paying the consultant and hospital bills of its members and does not provide medical services directly, however in February 2010 Vhi launched Vhi HomeCare a joint venture providing Hospital in the Home type services, it also provides minor injuries treatment centres through another joint venture partnership, Vhi Swiftcare. in late 2011 Vhi acquired full control of the Vhi Homecare joint venture, this involved the departure of the founding CEO Chay Bowes who along with Professor Gerry Mc Elvaney transferred their shareholding to the Vhi as part of an undisclosed deal.
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