Career As A Journalist
Veturi joined Andhra Prabha as a journalist in 1952, after his education. He learned the basics of editing a news article from his senior at Andhra Prabha, Narla Venkateswara Rao, whom he considers his first teacher. In 1959, he joined a weekly called Andhra Patrika, where Bapu and Mullapudi Venkata Ramana were his colleagues. He was the in-charge of the Cinema section at Andhra Patrika. He also worked for the Andhra Pradesh Congress Committee's official daily newspaper, called Andhra Janata, as an editor.
In 1962, he became the first and only Telugu journalist to interview the then-Prime Minister, Jawaharlal Nehru, who came to inaugurate Srisailam Hydroelectricity project. He covered the speeches of national leaders like Sarvepalli Radhakrishnan. In 1964, he worked as an assembly reporter.
His articles are said to be very catchy and witty. For instance, he referred to the meeting of MLA's in Hotel Dwaraka, near the Andhra Pradesh State Assembly as "Adigo Dwaraka- Evigo Alamandalu" ("This is Dwaraka and here are the cattle") (Telugu: అదిగో ద్వారక). His writing style caught the attention of the film industry due to his prowess in using traditional poetic rules related to alliteration and rhyme for describing current affairs.
Read more about this topic: Veturi Sundararama Murthy
Famous quotes containing the words career and/or journalist:
“A black boxer’s career is the perfect metaphor for the career of a black male. Every day is like being in the gym, sparring with impersonal opponents as one faces the rudeness and hostility that a black male must confront in the United States, where he is the object of both fear and fascination.”
—Ishmael Reed (b. 1938)
“The Washington press corps thinks that Julie Nixon Eisenhower is the only member of the Nixon Administration who has any credibility—and, as one journalist put it, this is not to say that anyone believes what she is saying but simply that people believe she believes what she is saying ... it is almost as if she is the only woman in America over the age of twenty who still thinks her father is exactly what she thought he was when she was six.”
—Nora Ephron (b. 1941)