Summary
Each of these five entities coexist within an individual’s realm of conscious judgment. Any of these entities, if it creates a strong enough attitude, can cause an individual to either adopt or reject an advocated position. All five are considered anytime an individual is presented with a message that attempts to influence or persuade him to adopt a certain position or perform an action. The process of evaluating these entities can range from near instantaneous to several years; at any rate, all five are considered (consciously or subconsciously) before making a decision.
Read more about this topic: Vested Interest
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