Vertigo Style & Promotion
Although the books did not have a consistent visual style, the cover designs of early Vertigo series featured a uniform trade dress with a vertical bar along the left side, which included the imprint logo, pricing, date, and issue numbers. The initial Vertigo 'look' "was created so people who see the books will automatically know it's ." The design layout continued with very little variation until issues cover-dated July 2002 (including Fables #1) which introduced an across-the-top layout ahead of 2003's "Vertigo X" 10th anniversary celebration. The "distinctive design" was designed to be used on "all Vertigo books except the hardcovers, trade paperbacks, and graphic novels." Berger noted that DC was "very" committed to line, having put a "lot of muscle behind" promoting it, including a promotional launch kit made available to "etailers who order at least 25 copies of the February issue of Sandman ," a "Platinum edition" variant cover for Death: The High Cost of Living #1 and a 75c Vertigo Preview comic featuring a specially written seven-page Sandman story by Gaiman and Kent Williams. In addition, a 16-page Vertigo Sampler was also produced and bundled with copies of Capital City Distribution's Advance Comics solicitation index.
Read more about this topic: Vertigo (DC Comics)
Famous quotes containing the words style and/or promotion:
“On the first days, like a piece of music that one will later be mad about, but that one does not yet distinguish, that which I was to love so much in [Bergotte’s] style was not yet clear to me. I could not put down the novel that I was reading, but I thought that I was only interested in the subject, as in the first moments of love when one goes every day to see a woman at some gathering, or some pastime, by the amusements to which one believes to be attracted.”
—Marcel Proust (1871–1922)
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)