Promotion
The entire visual campaign for Version 2.0 was tailored to play off the album cover artwork, the icons designed to represent each single release, provided point-of-sale and the band's videogenic sensibility. Garbage spent three weeks in Europe providing interviews with music journalists from a multitude of territories, while Manson continued on her own to Australia and Asia.
Version 2.0 was released in Japan on May 4, a week ahead of the international street date, to counteract parallel imports. The album was released in two editions, a standard album with a bonus remix of "Push It" by Boom Boom Satellites and a limited edition run of 20,000 copies featuring two international b-sides, "Lick the Pavement" and a cover version of Big Star's "Thirteen". Version 2.0 debuted at #4 in the Japanese international album chart.
On May 11, Version 2.0 was released worldwide, with the North American street date a day later. Mushroom Records released the album in the United Kingdom on CD, LP and cassette. Version 2.0 debuted at #1 on the UK Albums Chart, selling 31,476 copies. In North America, Version 2.0 was released on CD and cassette by Almo Sounds in partnership with Interscope who ship 500,000 copies to stores in the first week. The album debuted on the Billboard 200 at #13 selling 88,000 units. In Canada, where the album is licensed by Almo to Universal Music, the album debuted at #2.
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Famous quotes containing the word promotion:
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)
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—Frank Pittman (20th century)