Advertising
VTB was listed amongst "'a broad range of direct marketers' pitched by the show’s hosts themselves" who were taking out more ads on talk radio in 2010, according to Dan Metter, director of talk-radio sales of Premiere Radio Networks. Conservative radio hosts were seeing an uptick in listener numbers and advertising in the lead-up to the year's midterm elections. Premiere is the syndicator of the top three talk-radio shows -- hosted respectively by Rush Limbaugh, Sean Hannity and Glenn Beck.
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