God of Cattle and Wealth
Veles' main practical function was protecting the cattle of Slavic tribes. Often he was referred to as skotji bog, meaning "cattle-god". One of his attributes, as mentioned, were horns of bull or a ram, and probably also sheep's wool. As stated already, Veles was a god of magic, and in some folk accounts, the expression presti vunu (weaving wool) or, particularly, crnu vunu presti (weaving of black wool) stands as allusion to magical crafts. In some of surviving Koledo songs, Koledari sing they are coming along and "weaving black wool".
Thus, being a "wooly" god, Veles was considered to be a protector of shepherds, which reveals one additional trait of his enemity with Perun, who, as a giver of rain, would be god of farmers. Veles, however, did have some influence over agriculture, or at least harvest. Among many Slavic nations, most notably in Russia, a harvest custom persisted of cutting the first ear of wheat and tying it in a sort of amulet which protected the harvest from evil spirits. This was called 'tying of the beard of Veles', which also indicates Veles was imagined to be bearded. In several South Slavic languages, witty expressions such as puna šaka brade (full fist of beard) or, particularly, primiti boga za bradu ("to grab a god for beard", the forgotten god in this expression most likely being a pagan Veles), allude to exceptionally good fortune and gaining of wealth.
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