Vehicle Title Branding - Objectives

Objectives

The title branding programs typically have two objectives:

A deterrent to auto theft

If a vehicle is a complete loss due to an accident, its serial number (VIN, Vehicle Identification Number) and registration documents are still of potential value to persons dealing in stolen cars. There is a risk that a smashed vehicle will be repaired using stolen parts if new, aftermarket or used parts to make the repair would cost more than the vehicle is worth. There is also the risk that the serial number of an accident vehicle will be switched with that of a stolen vehicle of the same make and model/year, so that those in possession of the stolen vehicle may attempt to register it as a repaired accident car and drive or sell it.

A consumer-protection warning

Cars which have been involved in serious collisions often find their way into auctions and onto dealer's lots. A permanent record of a severe accident warns potential subsequent owners that a car has been damaged (and possibly repaired). Properly repaired and carefully inspected, the vehicles may be good - but an improper repair after a serious accident may leave the vehicle frame, body or key electrical and mechanical systems in damaged or unroadworthy condition.