Products
Variety store products include cooking supplies, small tools, personal hygiene supplies, kitchen supplies, organizational supplies, small office supplies, holiday decorations, electronics supplies, gardening supplies, home decor, novelties, toys, pet supplies, out of print books, DVDs and VHS tapes, food products, automotive supplies, among other products.
Some items sold at a certain price point would cost that much anyway, whereas other items offer a substantially lower price than usual. There are three reasons a variety store is able to sell merchandise at such a low price:
- The product is a generic or private label, often specially manufactured for such stores, using cheaper ingredients and processes than products intended for a wider audience.
- The product was manufactured cheaply for a foreign market but was then re-imported by an unauthorized distributor (grey market goods).
- The product is purchased from another retail store or distributor as discontinued and discounted merchandise. (Often items were manufactured to coincide with the promotion of a motion picture, television show or special event (e.g. Olympic games), and are past their prime price.)
Some stores carry mostly new merchandise, some mostly closeout merchandise bought from other stores below regular wholesale cost.
Depending upon the size, some variety stores may have a frozen food and drink section, and also one with fruits and vegetables. The Deal$, Dollar Tree, and 99 Cents Only Store chains in the US are examples. Some stores may have a section of single price point items combined on the same premises with a section selling larger, more expensive merchandise like CD players, lamps, and silverware. The flagship store of Jack's 99 and Jack's World in New York City is an example of such a store. Jack's 99 carries all types of items that retail for 99 cents, whereas Jack's World sells branded goods at discount prices.
DVDs and/or videotapes containing public domain cartoons, such as Betty Boop, Popeye and Felix the Cat may be sold at some variety stores.
Read more about this topic: Variety Store
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