Avatar Press
One of the most prolific users of variant covers in the modern age is Avatar Press - it is the norm for their comic books (especially first issues) to ship with a myriad of alternative covers. The first issue of the Stargate Atlantis: Wraithfall mini-series, for example, shipped with six variant edition covers, and Lady Death: Blacklands #1/2 with eight.
Read more about this topic: Variant Cover
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“What chiefly distinguishes the daily press of the United States from the press of all other countries is not its lack of truthfulness or even its lack of dignity and honor, for these deficiencies are common to the newspapers everywhere, but its incurable fear of ideas, its constant effort to evade the discussion of fundamentals by translating all issues into a few elemental fears, its incessant reduction of all reflection to mere emotion. It is, in the true sense, never well-informed.”
—H.L. (Henry Lewis)