Avatar Press
One of the most prolific users of variant covers in the modern age is Avatar Press - it is the norm for their comic books (especially first issues) to ship with a myriad of alternative covers. The first issue of the Stargate Atlantis: Wraithfall mini-series, for example, shipped with six variant edition covers, and Lady Death: Blacklands #1/2 with eight.
Read more about this topic: Variant Cover
Famous quotes containing the word press:
“The press is no substitute for institutions. It is like the beam of a searchlight that moves restlessly about, bringing one episode and then another out of darkness into vision. Men cannot do the work of the world by this light alone. They cannot govern society by episodes, incidents, and eruptions. It is only when they work by a steady light of their own, that the press, when it is turned upon them, reveals a situation intelligible enough for a popular decision.”
—Walter Lippmann (1889–1974)