Variable pricing is a form of pricing of products or services as distinct from a fixed price. Traditional examples include auctions, bargaining, discounts, price skimming, penetration pricing and 'price shading' (where the seller may vary the price by a certain amount or percentage as required). Stock markets and foreign exchange markets are based in variable pricing, with pricing models generally becoming more sophisticated driven in part by reduced transaction costs using modern information technology; notably examples include yield management and congestion pricing.
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Famous quotes containing the word variable:
“Walked forth to ease my pain
Along the shore of silver streaming Thames,
Whose rutty bank, the which his river hems,
Was painted all with variable flowers,”
—Edmund Spenser (1552?–1599)