Litigation
White sued the Samsung Electronics corporation over its use of a humorous ad featuring a robot turning letters on a game show. The lower court decision in Samsung's favor was reversed by the United States Court of Appeals for the Ninth Circuit, White v. Samsung Electronics America, Inc., 971 F.2d 1395 (1992), and the Ninth Circuit denied a rehearing over a colorful dissent by Judge Kozinski. White v. Samsung Electronics America, Inc. 989 F.2d 1512 (9th Cir. 1993). The U.S. Supreme Court denied certiorari. Samsung Electronics America, Inc. v. White, 508 U.S. 951 (1993). White ultimately was awarded $403,000 in damages.
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