History
It is June 15, 1895 Esther Arpels (who never called Estelle) Alfred Van Cleef wife, in 1896 Alfred founded a company "society Alfred Van Cleef and Arpels Solomon" with his stepfather, Salomon Arpels, traveling salesman and dealer in jewelry at the end of his life (d. 1903), married Alfred Van Cleef, whose family were sheet merchants living in the 19th arrondissement of Paris. In 1903, Alfred Van Cleef and his brothers in law Salomon Pierre and Jules Arpels had already established a company with the aim of “founding and running a jewellery business”. In 1906, they registered the “Van Cleef & Arpels” trademark and opened a boutique at 22 place Vendôme. They were soon joined by Esther’s brothers, Salomon, Jules and Louis Arpels. Alfred Van Cleef died in 1938, leaving his daughter, Renée Rachel Puissant, behind him. From 1909 to 1939, Van Cleef & Arpels prospered and opened boutiques in holiday resorts such as Deauville, Le Touquet, Nice and Monte-Carlo.
Progressively, the second generation joined the business. In 1939, Julius and Claude Arpels emigrate to the United States soon joined not Louis Arpels, Renee Rachel Puissant-Van Cleef takes refuge in Vichy after the separation of the two in France by the Germans, Esther Van Cleef wife of founder Alfred Van Cleef will in Cannes as well as Jacques Arpels will remain until May 1944 in Cannes before fleeing to Switzerland in 1944 and opened their first boutique in New York, on 5th Avenue.Renée Puissant died at Vichy on 12/12/1942, she was the sole heir of Alfred Van Cleef Later, Van Cleef & Arpels became the first French jewellers to open boutiques in Japan and China. Over the years, the firm was always managed by a descendant of the Arpels family, until it was acquired by the Compagnie Financière Richemont S.A. in 1999. The company’s prestige stems from a long list of prominent commissions issued by royal and imperial courts, financiers and industrial magnates, which have enabled Van Cleef & Arpels to be active today not only in Europe and the United States, but also in Asia and the Middle East.
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