Value (semiotics) - Methods

Methods

The commutation test can be used to identify which signifiers are significant. The test depends on substitution: a particular signifier is chosen, then the effect of substituting alternatives is considered to determine the extent to which the value of the sign is changed. This both illuminates the meaning of the original choice and identifies the paradigms and code to which the signifiers used belong.

Paradigmatic analysis compiles a list of the signifiers present in the text. This set comprises the paradigm. The analyst then compares and contrasts the set with absent signifiers, i.e. with other signifiers that might have been chosen. This reveals the significance of the choices made which might have been required because of technical production constraints or the limitations of the individual’s own technique, or because of the tropes, generic conventions, style and rhetorical purpose of the work. The analysis of paradigmatic relations helps to define the ‘value’ of specific items in a system.

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Famous quotes containing the word methods:

    The comparison between Coleridge and Johnson is obvious in so far as each held sway chiefly by the power of his tongue. The difference between their methods is so marked that it is tempting, but also unnecessary, to judge one to be inferior to the other. Johnson was robust, combative, and concrete; Coleridge was the opposite. The contrast was perhaps in his mind when he said of Johnson: “his bow-wow manner must have had a good deal to do with the effect produced.”
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