A value menu is a group of menu items at a fast food restaurant that are designed to be the least expensive items available. In the US, the items are usually priced between $0.99 and $1.49. They are offered together at a lower price than they would cost individually. Value meals are a common merchandising tactic to facilitate bundling, up-selling, and price discrimination. The perceived creation of a "discount" on individual menu items in exchange for the purchase of a "meal" is also consistent with the Loyalty Marketing school of thought. The term is based on value theory, which utilizes certain marketing tactics to encourage people to spend more money than they originally intended on their purchase. The portion size, and/or number of items included with the food, are usually but not always related to the price.
Famous quotes containing the word menu:
“The menu was stewed liver and rice, fricassee of bones, and shredded dog biscuit. The dinner was greatly appreciated; the guests ate until they could eat no more, and Elisha Dyer’s dachshund so overtaxed its capacities that it fell unconscious by its plate and had to be carried home.”
—For the State of Rhode Island, U.S. public relief program (1935-1943)