Identity and Slogans
Beginning in 1997, TQS branded itself as le mouton noir de la télé (English: the black sheep of television), a slogan that could have served as the network's acknowledgment (or perhaps a badge of pride) that its history of financial difficulties, edgy programming, and limited availability outside Quebec had not always given it a prestigious place in the TV industry or in the eyes of the viewing public. The black sheep slogan was discontinued with the network's rebranding from TQS to V at the end of August 2009.
- 1987-1989: On grandit ensemble! (We grow together!)
- 1989-1995: TQS Au coeur de l'action! (TQS in the middle of action!)
- 1995-1997: Allumée! (Turned on!) (Literally, "Lit up!")
- 1997-2007, 2008-2009: Le mouton noir de la télé (The black sheep of television)
- 2007: Parce que vous êtes... différent! (Because you are... different!)
- 2009-2010: Laissez-vous divertir (Let yourself be entertained), to coincide with the rebranding to V on August 31, 2009.
- 2010: Le divertissement à la puissance V (Entertainment with power, V)
Read more about this topic: V (TV Network)
Famous quotes containing the words identity and/or slogans:
“Though your views are in straight antagonism to theirs, assume an identity of sentiment, assume that you are saying precisely that which all think, and in the flow of wit and love roll out your paradoxes in solid column, with not the infirmity of a doubt.”
—Ralph Waldo Emerson (1803–1882)
“The art of the critic in a nutshell: to coin slogans without betraying ideas. The slogans of an inadequate criticism peddle ideas to fashion.”
—Walter Benjamin (1892–1940)