Identity and Slogans
Beginning in 1997, TQS branded itself as le mouton noir de la télé (English: the black sheep of television), a slogan that could have served as the network's acknowledgment (or perhaps a badge of pride) that its history of financial difficulties, edgy programming, and limited availability outside Quebec had not always given it a prestigious place in the TV industry or in the eyes of the viewing public. The black sheep slogan was discontinued with the network's rebranding from TQS to V at the end of August 2009.
- 1987-1989: On grandit ensemble! (We grow together!)
- 1989-1995: TQS Au coeur de l'action! (TQS in the middle of action!)
- 1995-1997: Allumée! (Turned on!) (Literally, "Lit up!")
- 1997-2007, 2008-2009: Le mouton noir de la télé (The black sheep of television)
- 2007: Parce que vous êtes... différent! (Because you are... different!)
- 2009-2010: Laissez-vous divertir (Let yourself be entertained), to coincide with the rebranding to V on August 31, 2009.
- 2010: Le divertissement à la puissance V (Entertainment with power, V)
Read more about this topic: V (TV Network)
Famous quotes containing the words identity and/or slogans:
“All that remains is the mad desire for present identity through a woman.”
—Max Frisch (1911–1991)
“The art of the critic in a nutshell: to coin slogans without betraying ideas. The slogans of an inadequate criticism peddle ideas to fashion.”
—Walter Benjamin (1892–1940)