Identity and Slogans
Beginning in 1997, TQS branded itself as le mouton noir de la télé (English: the black sheep of television), a slogan that could have served as the network's acknowledgment (or perhaps a badge of pride) that its history of financial difficulties, edgy programming, and limited availability outside Quebec had not always given it a prestigious place in the TV industry or in the eyes of the viewing public. The black sheep slogan was discontinued with the network's rebranding from TQS to V at the end of August 2009.
- 1987-1989: On grandit ensemble! (We grow together!)
- 1989-1995: TQS Au coeur de l'action! (TQS in the middle of action!)
- 1995-1997: Allumée! (Turned on!) (Literally, "Lit up!")
- 1997-2007, 2008-2009: Le mouton noir de la télé (The black sheep of television)
- 2007: Parce que vous êtes... différent! (Because you are... different!)
- 2009-2010: Laissez-vous divertir (Let yourself be entertained), to coincide with the rebranding to V on August 31, 2009.
- 2010: Le divertissement à la puissance V (Entertainment with power, V)
Read more about this topic: V (TV Network)
Famous quotes containing the words identity and/or slogans:
“Personal change, growth, development, identity formation—these tasks that once were thought to belong to childhood and adolescence alone now are recognized as part of adult life as well. Gone is the belief that adulthood is, or ought to be, a time of internal peace and comfort, that growing pains belong only to the young; gone the belief that these are marker events—a job, a mate, a child—through which we will pass into a life of relative ease.”
—Lillian Breslow Rubin (20th century)
“The art of the critic in a nutshell: to coin slogans without betraying ideas. The slogans of an inadequate criticism peddle ideas to fashion.”
—Walter Benjamin (1892–1940)