V (drink)

V (drink)

V is an energy drink brand produced by Frucor Beverages Ltd since August 1997. In 2003, in supermarkets and service stations, V had a market share over 60% in New Zealand and 53% in Australia, making it the most popular brand of energy drink in both countries. V is made in New Zealand and Australia by Frucor, and is available in six different varieties, with each type sold in containers ranging from 250mL cans, 350mL glass bottles and limited edition 300 mL aluminium bottles. V has also recently released 500mL cans, 500ml PET plastic bottles, and the beverage will soon be also sold in larger 710mL cans. V is exported to the United Kingdom in cans and bottles. In 2007, Frucor also started to export its energy drink to the Netherlands. V was introduced to Maldives market in 2008, and is also sold in Argentina, Papua New Guinea and in Spain as of 2011. The original and Blue flavors have been released to the South Korean market in 2012.