V7Ndotcom Elursrebmem - Tactics

Tactics

Some webmasters resort to spam, while others use white-hat optimization techniques, like providing good content covering the competition, or optimizing page titles. Most SEO contests expect people to optimize a single web page for a non-existent phrase of two silly words. This is to keep existing web sites from getting a head start and to make sure that regular internet searchers will not be shown contest pages when searching the web for other information.

Rules and limitations can make it harder to benefit from the ranking algorithm of the targeted search engine. The January 2006 Redscowl Bluesingsky contest issued by seologs.com was open for domains created after the start of the competition only. This meant that the contestants could not benefit from the ranking advantage old web sites have over new ones. Also, it was expected that the Redscowl Bluesingsky game would be won by a domain made up entirely of the search words, such as "redscowl-bluesingsky.com", which would attract natural links and be likely to benefit from the simplicity of the URL.

Another special rule that fits well with the 'purpose' of SEO contests today is the obligation to 'link back' to the organizing body, often a search engine optimization site. Since a web document's ranking on major search engines like Yahoo!, Google or MSN Search is mainly determined by internet hyperlinks pointing to that document, forcing webmasters to link to a web site is quite a powerful way to increase its web presence. Good example are the contest announced by V7N (using the phrase v7ndotcom elursrebmem) and its counterpart by WebGuerrilla. While the first of these originally required the contestants to link to V7N forums, the second forbids its players to do just that. Instead a special link to Google engineer Matt Cutts' blog is imperative. Because of this rivalry, both the rules and prize money on both these www.SEO-sk.com contests were updated regularly up until the official start date of January 15, 2006.