U.S. Steel - Legacy

Legacy

The U.S. Steel Tower in Pittsburgh, Pennsylvania is named after the company and the company's offices take up a part of the building. It is the tallest skyscraper in the downtown Pittsburgh skyline.

The Pittsburgh Steelers professional football team borrowed elements of its logo, a circle containing three hypocycloids, from the Steelmark logo belonging to the American Iron and Steel Institute (AISI) and created by U.S. Steel. In the 1950s, when helmet logos became popular, the Steelers added players' numbers to either side of their gold helmets. Later that decade, the numbers were removed and in 1962, Cleveland's Republic Steel suggested to the Steelers that they use the Steelmark as a helmet logo.

When the Steelmark logo was created, U.S. Steel attached the following meaning to it: "Steel lightens your work, brightens your leisure and widens your world." The logo was used as part of a major marketing campaign to educate consumers about how important steel is in people's daily lives. The Steelmark logo was used in print, radio and television ads as well as on labels for all steel products, from steel tanks to tricycles to filing cabinets.

In the 1960s, U.S. Steel turned over the Steelmark program to the AISI, where it came to represent the steel industry as a whole. During the 1970s, the logo's meaning was extended to include the three materials used to produce steel: yellow for coal, orange for ore and blue for steel scrap. In the late 1980s, when the AISI founded the Steel Recycling Institute (SRI), the logo took on a new life reminiscent of its 1950s meaning.

U.S. Steel financed and constructed the Unisphere in Corona Park, Queens, New York for the 1964 World's Fair. It is the largest globe ever made and is one of the world's largest free standing sculptures.

The Chicago Picasso sculpture was fabricated by U.S. Steel in Gary, Indiana before being disassembled and relocated to Chicago

U.S. Steel donated the steel for the Polish Cathedral of St. Michael's in Chicago since 90 percent of the parishioners worked at its mills.

U.S. Steel sponsored The United States Steel Hour television program from 1945 until 1963 on CBS.

U.S. Steel built both the Disney's Contemporary Resort and the Disney's Polynesian Resort in 1971 at Walt Disney World, in part to showcase it's residential steel building "modular" residential products to high-end and luxury consumers.

In the film The Godfather Part II, Hyman Roth tells Michael Corleone "Michael, we're bigger than U.S. Steel", which was a paraphrase of longtime Mob kingpin Meyer Lansky.