New Label
In 2009 SABMiller, owners of Ursus, started replacing the name of the city "Cluj" with "Premium" on their beer labels. Cluj will still be mentioned on the back of the premium bottle. Ursus Breweries representatives say that the label was changed after research studies made in Cluj showed that the most important visual element for consumers is the beer's description, which in Ursus's case is premium, black, or non-alcoholic.
Read more about this topic: Ursus Breweries
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