Marketing and Advertising
The university paid $154.5 million for 20-year naming rights for advertising purposes of the University of Phoenix Stadium in Glendale, Arizona, a municipal sports arena, home of the NFL's Arizona Cardinals, and the site of the NCAA's Tostitos Fiesta Bowl. The university does not participate in intercollegiate sports.
Read more about this topic: University Of Phoenix
Famous quotes containing the word advertising:
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)