Marketing and Advertising
The university paid $154.5 million for 20-year naming rights for advertising purposes of the University of Phoenix Stadium in Glendale, Arizona, a municipal sports arena, home of the NFL's Arizona Cardinals, and the site of the NCAA's Tostitos Fiesta Bowl. The university does not participate in intercollegiate sports.
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“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)
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