Mission, Vision and Guiding Principles
For an organization to prosper and grow, it must have a clear definition of its purpose; be aware of its future objectives and goals; and subscribe to a universal set of guidelines and business practices. The level of commitment by an organization’s leadership to its Mission, Vision and Guiding Principles is often measured by the success of the organization.
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Famous quotes containing the words guiding principles, vision, guiding and/or principles:
“For the child whose impulsiveness is indulged, who retains his primitive-discharge mechanisms, is not only an ill-behaved child but a child whose intellectual development is slowed down. No matter how well he is endowed intellectually, if direct action and immediate gratification are the guiding principles of his behavior, there will be less incentive to develop the higher mental processes, to reason, to employ the imagination creatively. . . .”
—Selma H. Fraiberg (20th century)
“I wish I could take back some of the things I said and some of the things I did. But in the bigger picture, I don’t feel that it was violent and terrible. I feel like it was primarily—obviously not completely—moral, based on a vision that the government should be better, and that people could be better, and that democracy should be real.”
—Bernardine Dohrn (b. 1942)
“We are born to action; and whatever is capable of suggesting and guiding action has power over us from the first.”
—Charles Horton Cooley (1864–1929)
“I suppose that one of the psychological principles of advertising is to so hammer the name of your product into the mind of the timid buyer that when he is confronted with a brusk demand for an order he can’t think of anything else to say, whether he wants it or not.”
—Robert Benchley (1889–1945)