The UNCF Motto
In 1972, the UNCF adopted, as its motto, the maxim, "A mind is a terrible thing to waste." This maxim has become one of the most widely recognized slogans in advertising history. The motto, which has been used in numerous award-winning UNCF ad campaigns, was created by Forest Long, of the advertising agency Young & Rubicam.
A lesser-known slogan the UNCF uses, in reference to its intended beneficiaries, points out about them, " not asking for a handout—just a hand."
Read more about this topic: United Negro College Fund
Famous quotes containing the word motto:
“Ex oriente lux may still be the motto of scholars, for the Western world has not yet derived from the East all the light which it is destined to receive thence.”
—Henry David Thoreau (1817–1862)