The UNCF Motto
In 1972, the UNCF adopted, as its motto, the maxim, "A mind is a terrible thing to waste." This maxim has become one of the most widely recognized slogans in advertising history. The motto, which has been used in numerous award-winning UNCF ad campaigns, was created by Forest Long, of the advertising agency Young & Rubicam.
A lesser-known slogan the UNCF uses, in reference to its intended beneficiaries, points out about them, " not asking for a handout—just a hand."
Read more about this topic: United Negro College Fund
Famous quotes containing the word motto:
“I always say, my motto is “Art for my sake.” If I want to write, I write—and if I don’t want to, I won’t. The difficulty is to find exactly the form one’s passion—work is produced by passion with me ... Mwants to take.”
—D.H. (David Herbert)