Acquired Distinctiveness
A descriptive mark can only be registered if it has ‘acquired distinctiveness’. This is achievable through its use, although proving that ‘acquired distinctiveness’ has been achieved usually relies on sales figures and advertising budgets.
Read more about this topic: United Kingdom Trade Mark Law
Famous quotes containing the word acquired:
“Each religious sect has its own physiognomy. The Methodists have acquired a face; the Quakers, a face; the nuns, a face. An Englishman will pick out a dissenter by his manners.”
—Ralph Waldo Emerson (1803–1882)
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