Acquired Distinctiveness
A descriptive mark can only be registered if it has ‘acquired distinctiveness’. This is achievable through its use, although proving that ‘acquired distinctiveness’ has been achieved usually relies on sales figures and advertising budgets.
Read more about this topic: United Kingdom Trade Mark Law
Famous quotes containing the word acquired:
“A man who has humility will have acquired in the last reaches of his beliefs the saving doubt of his own certainty.”
—Walter Lippmann (1889–1974)
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