Acquired Distinctiveness
A descriptive mark can only be registered if it has ‘acquired distinctiveness’. This is achievable through its use, although proving that ‘acquired distinctiveness’ has been achieved usually relies on sales figures and advertising budgets.
Read more about this topic: United Kingdom Trade Mark Law
Famous quotes containing the word acquired:
“None of you can ever be proud enough of being the child of SUCH a Father who has not his equal in this world—so great, so good, so faultless. Try, all of you, to follow in his footsteps and don’t be discouraged, for to be really in everything like him none of you, I am sure, will ever be. Try, therefore, to be like him in some points, and you will have acquired a great deal.”
—Victoria (1819–1901)
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