Acquired Distinctiveness
A descriptive mark can only be registered if it has ‘acquired distinctiveness’. This is achievable through its use, although proving that ‘acquired distinctiveness’ has been achieved usually relies on sales figures and advertising budgets.
Read more about this topic: United Kingdom Trade Mark Law
Famous quotes containing the word acquired:
“I am not sure but I should betake myself in extremities to the liberal divinities of Greece, rather than to my country’s God. Jehovah, though with us he has acquired new attributes, is more absolute and unapproachable, but hardly more divine, than Jove. He is not so much of a gentleman, not so gracious and catholic, he does not exert so intimate and genial an influence on nature, as many a god of the Greeks.”
—Henry David Thoreau (1817–1862)