Acquired Distinctiveness
A descriptive mark can only be registered if it has ‘acquired distinctiveness’. This is achievable through its use, although proving that ‘acquired distinctiveness’ has been achieved usually relies on sales figures and advertising budgets.
Read more about this topic: United Kingdom Trade Mark Law
Famous quotes containing the word acquired:
“Before I put a brush to canvas, I question, “Is this mine?... Is it influenced by some idea which I have acquired from some man?”... I am trying with all my skill to do a painting that is all of women, as well as all of me.”
—Georgia O’Keeffe (1887–1986)
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