Acquired Distinctiveness
A descriptive mark can only be registered if it has ‘acquired distinctiveness’. This is achievable through its use, although proving that ‘acquired distinctiveness’ has been achieved usually relies on sales figures and advertising budgets.
Read more about this topic: United Kingdom Trade Mark Law
Famous quotes containing the word acquired:
“Our Indian said that he was a doctor, and could tell me some medicinal use for every plant I could show him ... proving himself as good as his word. According to his account, he had acquired such knowledge in his youth from a wise old Indian with whom he associated, and he lamented that the present generation of Indians “had lost a great deal.””
—Henry David Thoreau (1817–1862)
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