Acquired Distinctiveness
A descriptive mark can only be registered if it has ‘acquired distinctiveness’. This is achievable through its use, although proving that ‘acquired distinctiveness’ has been achieved usually relies on sales figures and advertising budgets.
Read more about this topic: United Kingdom Trade Mark Law
Famous quotes containing the word acquired:
“I think I have done well, if I have acquired a new word from a good author; and my business with him is to find my own, though it were only to melt him down into an epithet or an image for daily use.”
—Ralph Waldo Emerson (1803–1882)
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