Acquired Distinctiveness
A descriptive mark can only be registered if it has ‘acquired distinctiveness’. This is achievable through its use, although proving that ‘acquired distinctiveness’ has been achieved usually relies on sales figures and advertising budgets.
Read more about this topic: United Kingdom Trade Mark Law
Famous quotes containing the word acquired:
“Lloyd: That bitter cynicism of yours is something you’ve acquired since you left Radcliffe.
Karen: That cynicism you refer to I acquired the day I discovered I was different from little boys.”
—Joseph L. Mankiewicz (1909–1993)
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