Music Video
The song's music video was directed by Sophie Muller and directing collaborative Logan. It opens with a sequence of Stefani, as shown on the cover of the CD single, removing several pieces of clothing and later lying on a bed. After a scene with her in front of a white heart with roses, bassist Tony Kanal and drummer Adrian Young play basketball while Stefani stands against the wall. Stefani is then shown against a sparkling sky, followed by a scene of the whole band bicycling during Lady Saw's toast. The video closes with a scene of Stefani jumping on a bed in white undergarments and without makeup.
Muller wanted to add more sexual themes to the look of the video to contrast with the innocence of the song's lyrics. The original idea for the video was to show Stefani with heavy makeup "really over done like a stripper" and have her remove her clothing throughout the video. Muller found that this complicated the video too much, so each sequence shows Stefani with progressively less makeup instead. Muller decided to use a color scheme with bright colors such as orange, lime green, and pink, and the contrast was increased using Symphony in post-production. The bicycling scene was to originally show footage that the band shot while recording in Jamaica since Stefani wanted to include a Jamaican theme. Instead, the scene was created by filming the individual band members on a twelve-foot turntable in front of a bluescreen. Tracks were used to shoot two members riding next to each other, and Logan used computer-generated imagery to show the entire band bicycling in Jamaica.
The music video was successful on video channels. It debuted on MTV's Total Request Live 7 October 2002 at number seven. It reached number five on the countdown and was on the program for twenty-four days. "Underneath It All" peaked at number two on MuchMusic's Countdown in September 2002. The video received nominations for Best Pop Video and Best Cinematography at the 2003 MTV Video Music Awards, but lost to Justin Timberlake's "Cry Me a River" and Johnny Cash's cover of "Hurt" respectively.
Read more about this topic: Underneath It All
Famous quotes containing the words music and/or video:
“O I shall hear skull skull,
Hear your lame music,
Believe music rejects undertaking,
Limps back.”
—Owen Dodson (b. 1914)
“We attempt to remember our collective American childhood, the way it was, but what we often remember is a combination of real past, pieces reshaped by bitterness and love, and, of course, the video past—the portrayals of family life on such television programs as “Leave it to Beaver” and “Father Knows Best” and all the rest.”
—Richard Louv (20th century)