Examples of Undercover Marketing
Sony Ericsson used stealth marketing in 2002 when they hired 60 actors in 10 major cities, and had them "accost strangers and ask them: Would you mind taking my picture?" The actor then handed the stranger a brand new picture phone while talking about how cool the new device was. "And thus an act of civility was converted into a branding event." (Taken from Walker, Rob. The Hidden (In Plain Sight) Persuaders. New York Times Magazine; Dec 5, 2004; New York Times pg. 68)
Wikipedia has become a tool for undercover marketing. The creation of WikiScanner, for example, has revealed attempts at manipulating Wikipedia's content by a large number of business, government, and special interest groups.
The topic of undercover marketing is explored as part of the 2003 documentary film, The Corporation, as well as in the fictional movie, The Joneses, a satire which arrived in theaters in April 2010.
Read more about this topic: Undercover Marketing
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