Examples
Amul is an example of umbrella brand. Amul Butter, Amul Cheese spreads, Amul Milk, Amul ice creams, Amul ghee all fall under single brand name AMUL.
Godrej is another example of umbrella brand. Products like locks, steel cupboards, office furniture electronic typewriters, desktop printers, refrigerators, air conditioners etc. all come under one parent name GODREJ.
Johnson &Johnson is yet another umbrella brand. The company Johnson & Johnson sells many of its baby care products under the Johnson's brand name — Johnson's Baby Powder, Johnson's Baby soap, Johnson's Baby Shampoo etc.
Read more about this topic: Umbrella Brand
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