Demerits of Umbrella Branding
- If any one product under umbrella branding does not do well in the market then it can affect the overall brand
- Different brands in umbrella branding will have different qualities which will vary and thus it can be an obstacle for smooth functioning of brand as well as firm.
- Also, if there is negative publicity for any product or even new product it can affect the other brands under umbrella branding.
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Famous quotes containing the word umbrella:
“We styled ourselves the Knights of the Umbrella and the Bundle; for, wherever we went ... the umbrella and the bundle went with us; for we wished to be ready to digress at any moment. We made it our home nowhere in particular, but everywhere where our umbrella and bundle were.”
—Henry David Thoreau (1817–1862)