Popularity
UHT milk has seen large success in much of Europe, where across the continent as a whole 7 out of 10 Europeans drink it regularly. In fact, in a hot country such as Spain, UHT is preferred due to high costs of refrigerated transportation and "inefficient cool cabinets". Europe's largest manufacturer, Parmalat, had $6 billion of sales in 1999. UHT is less popular in Northern Europe and Scandinavia, particularly in Denmark, Finland, Norway, Sweden, the United Kingdom and Ireland. It is also less popular in Greece, where fresh pasteurized milk is the most popular type of milk.
| Country | percent |
|---|---|
| Austria | 20.3 |
| Belgium | 96.7 |
| Croatia | 73 |
| Czech Republic | 71.4 |
| Denmark | 0.0 |
| Finland | 2.4 |
| France | 95.5 |
| Germany | 66.1 |
| Greece | 0.9 |
| Hungary | 35.1 |
| Ireland | 10.9 |
| Italy | 49.8 |
| Netherlands | 20.2 |
| Norway | 5.3 |
| Poland | 48.6 |
| Portugal | 92.9 |
| Slovakia | 35.5 |
| Spain | 95.7 |
| Sweden | 5.5 |
| Switzerland | 62.8 |
| Turkey | 53.1 |
| United Kingdom | 8.4 |
In June 1993, Parmalat introduced its UHT milk to the United States. However in the North American market, consumers have been uneasy about consuming milk which is not delivered under refrigeration, and have been much more reluctant to buy it. To combat this, Parmalat is developing UHT milk in old-fashioned containers. Many milk products in North American foods are made using UHT milk, such as McDonalds McFlurries. UHT milk is also used on airplanes.
UHT milk is sold on American military bases in Puerto Rico. and Korea due to limited availability of milk supplies and refrigeration.
UHT milk gained popularity in Puerto Rico as an alternative to pasteurized milk due to environmental factors. For example, power outages after a hurricane can last up to 2 weeks, during which time regular pasteurized milk would spoil from lack of refrigeration.
Read more about this topic: Ultra-high-temperature Processing
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