Sponsorship
On 8 February 2008, Ulster Bank Group Chief Executive, Cormac McCarthy, announced a three-year sponsorship deal worth over £1m for the Belfast Festival at Queen's. It was hailed as a "new dawn" for the festival which had been suffering underfunding.
Ulster Bank was the first overall sponsor of The Balmoral Show in 2009, Northern Ireland's largest agricultural show.
Ulster Bank announced official sponsorship of the GAA All-Ireland Senior Football Championship in April 2008.
Read more about this topic: Ulster Bank