Big Brother
From 2 to 23 January 2009, she took part in the Channel 4's Celebrity Big Brother. Jonsson eventually won with 57% of the final vote during the 23 January final. As results were announced to the contestants, Jonsson said "Oh my god, that's bonkers."
She had been nominated by her fellow housemates on each occasion, firstly by 'head of house' Terry Christian and then by other housemates, but survived the public vote on five occasions. Jonsson eventually progressed to the finals night, as the only woman left, after LaToya Jackson was evicted by public vote on Day 20. Prior to her entry into the house, various newspapers had reported that Jonsson had negotiated a £175,000 payment, nearly eight times as much as some of the other celebrities. Jonsson commented "It is singularly the weirdest experience of my entire life and I've had quite a weird life".
Ulrika once again entered the Big Brother house on 24 August 2010 for Ultimate Big Brother, reaching the final and finishing seventh.
Read more about this topic: Ulrika Jonsson
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