Merchandising
On April 15, 2008, Hyperion Books, a Disney-owned publisher, released a companion book to the series, titled Ugly Betty: The Book, a 175-page softcover about the show in general, which covers the first season and portions of the second, complete with interviews from the cast and crew, tips and quotes from the characters, and mock ads for Fabia Cosmetics and Atlantic Attire. Around the same time, Random House's children's books division published a "magazine"-inspired book tied into the series, complete with photos and mock ads as if they were published by Betty herself, targeted for younger readers.
In addition, a 2008 calendar for Ugly Betty was released using stills from the first season, while a series of greeting cards was issued in January 2008. These photos were edited to enhance her facial features. A 2009 calendar was also released.
Even the main character has been immortalized into a doll, as Angelic Dreamz, Inc's Madame Alexander collection introduced two different versions of Betty Suarez that were featured on their website in February 2008.
In July 2009, Coca-Cola UK unveiled a special limited edition Diet Coke bottle created by Patricia Field called "The Betty" for sale in the United Kingdom as an exclusive for customers at Selfridges.
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