Marketing Tie-Ins
UCC Coffee became famous with Otaku ( anime fans) around the world after their canned coffee was featured in the 1997 feature film The End of Evangelion. As a tie-in with the makers of the film, UCC created six coffee can designs featuring the Evangelion characters holding the company's products. These cans subsequently became prized collector's items. UCC continued this partnership when, a decade later, a new set of four Evangelion films began their release with 2007's Evangelion: 1.0 You Are (Not) Alone. The cans were again featured in the film, and UCC again featured illustrations of the film's characters on a limited release of their cans. In 2009, UCC created another line of limited edition cans featuring the characters from the second film in the series, Evangelion: 2.0 You Can (Not) Advance.
Read more about this topic: UCC Ueshima Coffee Co.