Promotion
A trailer for the film was released in April 2008. The Calgary Herald gave it a rating of 3/5, commenting: "This could either be good or very, very bad." Gary Susman of Entertainment Weekly questioned whether the film would "... turn into precisely the kind of bloated action monstrosity that it's making fun of." The trailer received the "Best Comedy Trailer" award at the 9th annual Golden Trailer Awards. DreamWorks also released a red band trailer, the first of its kind used by the studio to promote one of its films.
Stiller, Downey, and Black appeared on the seventh season finale of American Idol in a sketch as The Pips performing with Gladys Knight using archival footage of her. The three actors also later performed a sketch at the 2008 MTV Movie Awards which featured the actors attempting to create a successful viral video to promote the film with awkward results. In September 2008, Stiller and Downey attended the San Sebastián International Film Festival to promote the film. A screening was shown, but it was not chosen to compete against the other films at the festival.
Between April 2008 and the film's commercial release in August 2008, the film had over 250 promotional screenings. On August 3, 2008 Stiller, Downey, and Black visited Camp Pendleton, a U.S. Marine Corps base in California, to present a screening to over a thousand military members and their families. The screening was on behalf of the United Service Organizations and included the actors heading to the screening by helicopter and Humvees. On August 8, 2008, a special 30-minute fictional E! True Hollywood Story aired about the making of Tropic Thunder. In video games, a themed scavenger hunt was incorporated into Tom Clancy's Rainbow Six: Vegas 2, and Stiller allowed his likeness to be used in the online Facebook application game based on the film.
As a tie-in for the film's release, Paramount Pictures announced it would market the energy drink known in the film as "Booty Sweat". Michael Corcoran, Paramount's president of consumer products, commented on the release: "We're very excited, because it has the potential to live for quite a while, well beyond the film." The drink was sold in college bookstores, on Amazon.com, and at other retailers.
Read more about this topic: Tropic Thunder
Famous quotes containing the word promotion:
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)