Contemporary Trade Fairs
Trade fairs often involve a considerable marketing investment by participating companies. Costs include space rental, design and construction of trade show displays, telecommunications and networking, travel, accommodations, and promotional literature and items to give to attendees. In addition, costs are incurred at the show for services such as electrical, booth cleaning, internet services, and drayage (also known as material handling). Consequently, cities often promote trade shows as a means of economic development.
Exhibitors attending the event are required to use an exhibitor manual or online exhibitor manual to order their required services and complete any necessary paperwork such as health and safety declarations. An increasing number of trade fairs are happening online, and these events are called virtual tradeshows. They are increasing in popularity due to their relatively low cost and because there is no need to travel whether you are attending or exhibiting.
Large trade fair grounds:
| ground | city | indoor floor area | outdoor floor area |
|---|---|---|---|
| Hanover fairground | Hanover | 496,000 m2 (5,340,000 sq ft) | 58,070 m2 (625,100 sq ft) |
| Fira de Barcelona | Barcelona | 365,000 m2 (3,930,000 sq ft) | 50,000 m2 (540,000 sq ft) |
| FieraMilano | Milan | 345,000 m2 (3,710,000 sq ft) | 60,000 m2 (650,000 sq ft) |
| Frankfurt Trade Fair | Frankfurt | 321,000 m2 (3,460,000 sq ft) | 83,700 m2 (901,000 sq ft) |
| Las Vegas Convention Center | Winchester, Nevada (Las Vegas) | 297,000 m2 (3,200,000 sq ft) | |
| Koelnmesse | Cologne | 284,000 m2 (3,060,000 sq ft) | 100,000 m2 (1,100,000 sq ft) |
| McCormick Place | Chicago | 248,000 m2 (2,670,000 sq ft) |
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