Generic Advertising
Industry trade groups sometimes produce advertisements, just as normal corporations do. However, whereas typical advertisements are for a specific corporate product, such as a specific brand of cheese or toilet paper, industry trade groups advertisements generally are targeted to promote the views of an entire industry.
Below are two different general types of generic advertising used by these groups.
Read more about this topic: Trade Association
Famous quotes containing the words generic and/or advertising:
““Mother” has always been a generic term synonymous with love, devotion, and sacrifice. There’s always been something mystical and reverent about them. They’re the Walter Cronkites of the human race . . . infallible, virtuous, without flaws and conceived without original sin, with no room for ambivalence.”
—Erma Bombeck (20th century)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)