Sales
The Toyota Tundra has sold at or just under its production capacity since 2000. The Indiana factory can produce 130,000 Tundras a year. The Tundra has been on the market for more than a decade, and has captured 17 percent of the full-size half-ton market. In the year 2000 Toyota sold 107,798 Tundras, which was a huge step forward from the Toyota T100 pickup which sold roughly around 50,000 units. By 2005 Toyota Motor Corporation managed to sell 126,529 Tundras. The best selling Ford F-150 sold 756,980 units that same year. With the added capacity of the San Antonio plant, Toyota planned to sell around 200,000 Tundras for 2007. Toyota missed its sales target for 2007, selling just under 200,000 vehicles.
Currently 70-80 percent of the Tundra sales are coming from the 5.7-liter, and 46 percent are coming from the Crew Max. The Double Cabs are also doing well, but the Standard Cabs are selling much slower than expected.
Gaining market share, Tundra sales for the month of July were 23,150, out pacing the GMC Sierra for that same month, although its sales were significantly less than the Sierra's corporate twin, the Chevrolet Silverado. For all of 2007, Sierra sales were over 12,000 more than Tundra, Silverado sales were more than 422,000 over Tundra and the F150 was once again the sales leader.
| Calendar year | Total sales (U.S.) |
|---|---|
| 2000 | 100,445 |
| 2001 | 108,863 |
| 2002 | 99,333 |
| 2003 | 101,316 |
| 2004 | 112,484 |
| 2005 | 126,529 |
| 2006 | 124,508 |
| 2007 | 196,555 |
| 2008 | 137,249 |
| 2009 | 79,385 |
| 2010 | 93,309 |
| 2011 | 82,908 |
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