Toy Story - Release

Release

There were two premieres of Toy Story in November 1995. Disney organized one at El Capitan in Los Angeles, and built a fun house next door featuring the characters. Jobs did not attend and instead rented the Regency, a similar theater in San Francisco, and held his own premiere the next night. Instead of Tom Hanks and Steve Martin, the guests were Silicon Valley celebrities, such as Larry Ellison and Andy Grove. The dueling premieres highlighted a festering issue between the companies: whether Toy Story was a Disney or a Pixar movie. "The audience appeared to be captivated by the film," wrote David Price in his 2008 book The Pixar Touch. "Adult-voiced sobs could be heard during the quiet moments after Buzz Lightyear fell and lay broken on the stairway landing." Toy Story opened on 2,281 screens in in the United States on November 22, 1995 (before later expanding to 2,574 screens). It was paired alongside a rerelease of a Roger Rabbit short called Rollercoaster Rabbit, while select prints contained The Adventures of André and Wally B..

The film was also shown at the Berlin Film Festival out of competition from February 15 to 26, 1996. Elsewhere, the film opened in March 1996.

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