Birth
L'Auto was not the success its backers wanted. Stagnating sales lower than the rival it was intended to surpass led to a crisis meeting on 20 November 1902 on the middle floor of L'Auto's office at 10 Rue du Faubourg Montmartre, Paris. The last to speak was the most junior there, the chief cycling journalist, a 26-year-old named Géo Lefèvre. Desgrange had poached him from Giffard's paper. Lefèvre suggested a six-day race of the sort popular on the track but all around France. Long-distance cycle races were a popular means to sell more newspapers, but nothing of the length that Lefèvre suggested had been attempted. If it succeeded, it would help L'Auto match its rival and perhaps put it out of business. It could, as Desgrange said, "nail Giffard's beak shut." Desgrange and Lefèvre discussed it after lunch. Desgrange was doubtful but the paper's financial director, Victor Goddet, was enthusiastic. He handed Desgrange the keys to the company safe and said: "Take whatever you need." L'Auto announced the race on 19 January 1903.
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Famous quotes containing the word birth:
“When I read of the vain discussions of the present day about the Virgin Birth and other old dogmas which belong to the past, I feel how great the need is still of a real interest in the religion which builds up character, teaches brotherly love, and opens up to the seeker such a world of usefulness and the beauty of holiness.”
—Olympia Brown (1835–1900)
“Spirit enters flesh
And for all it’s worth
Charges into earth
In birth after birth
Ever fresh and fresh.”
—Robert Frost (1874–1963)
“Not yet the thirtieth year, the thirtieth
Station where time reverses his light heels
To run both ways, and makes of forward back;
Whose long co-ordinates are birth and death....”
—Allen Tate (1899–1979)