Total revenue is the total receipts of a firm from the sale of any given quantity of a product.
It can be calculated as the selling price of the firm's product times the quantity sold, i.e. total revenue = price × quantity, or letting TR be the total revenue function:
where Q is the quantity of output sold, and P(Q) is the inverse demand function (the demand function solved out for price in terms of quantity demanded).
Famous quotes containing the words total and/or revenue:
“I have often thought that if photography were difficult in the true sense of the term—meaning that the creation of a simple photograph would entail as much time and effort as the production of a good watercolor or etching—there would be a vast improvement in total output. The sheer ease with which we can produce a superficial image often leads to creative disaster.”
—Ansel Adams (1902–1984)
“If you tax too high, the revenue will yield nothing.”
—Ralph Waldo Emerson (1803–1882)